Lawrence Trist, Managing Director, Finsbury Foods Cake Division

Lawrence is Managing Director of Finsbury Foods Cake Division. He has over 20 years senior level and board level experience in the UK FMCG industry. Before joining Finsbury as Cake Sales Director and gaining promotion to his current role of MD, Lawrence held the position of Director of sales at Allied Bakeries at the end of a 7 year career with ABF. Prior to these roles Lawrence enjoyed time in the media industry generating revenue for companies such as ShopSmart.com and Katz media.